Mumbai: earlier known as Bombay, is the largest city in India and the capital of Maharashtra state. Mumbai was originally a conglomeration of seven islands on the Konkan coastline which over time were joined to form the island city of Bombay. The island was in turn joined with the neighbouring island of Salsette to form Greater Bombay. The city has an estimated metropolitan population of 17 million (2005), making it one of the largest cities in the world. Mumbai is the only major city in India which has the largest slum population. Mumbai is also one of India’s largest port cities and looms large as the commercial capital of India. Mumbai’s nature as the most eclectic and cosmopolitan Indian city is symbolized in the presence of Bollywood within the city, the centre of the globally-influential Hindi film and TV industries.
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India has launched an unique outdoor promotional tourism campaign in Japan, one of the key inbound markets, by draping Japanese auto drivers in Incredible India T-shirts and colourful Rajasthani turbans.
Amidst fanfare, 10 Velo Taxis wrapped in images of India’s tourism products were flagged off by Indian Ambassador to Japan H K Singh at Ginza, the prime area of Tokyo.
These Velo Taxis will be plying for two months and Japanese drivers will be dressed in Incredible India T-shirts and Rajasthani turbans.
The promotional campaign was undertaken on the eve of Japan Association of Travel Agents’ Travel Fair 2008 in which India Tourism (Tokyo) and the Ministry of Tourism participated, a press release said.
Velo Taxis were specially chosen for the campaign as an ecologically friendly mode of transportation which is very popular in tourist areas of Japan. It is also reminiscent of the ubiquitous three-wheeler rickshaw, India’s commonest mode of public transport.
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