Beatrice Gachenge wrote a story about Kenya’s scoop on allAfrica. Kenya scooped the “Best Leisure Destination” award at the World Travel Fair in Shanghai, China. This was the outcome of a combined effort in the industry to revamp the image of the country, which had been marred by the post-election violence. Apart from participating in the World Travel Fair, Kenya’s delegation of Kenya Tourism Board officials hosted media and travel agent forums in the cities of Guangzhou, Beijing, Shanghai and Hong Kong.China is one of the fastest growing tourism markets for outbound tourism and Kenya is looking to bite into this market by diversifying the market portfolio.
The World Travel & Tourism Council predicts that China will become the third biggest economy in the world for travel and tourism over the next 10 years and it is the second fastest growing country on tourism demand.